HUGO BOSS has embodied a fashionable, premium lifestyle with an international reputation since 1924. The designer’s key strength lies in its understated lines and impeccable cuts, with the brand being particularly renowned for its tailoring expertise. Its aim is to offer flawless pieces, right down to the smallest detail. From suits to casualwear, Hugo Boss represents smart styling for any occasion. Classy, stylish and sleek are the key words for this historic brand.

For children, the brand invents smart and sporty looks reworked from adult classics (polo shirts, jackets, sweaters, joggers and parkas), still with the same impeccable cut. The Athleisure brand, a very technical and logo-heavy sportswear line, blends materials with details.

The Casual line offers more casual and authentic designs for everyday wear. And finally, the stylish and contemporary Smart Casual collection offers more dressy suits and shirts, as the brand’s core pieces.