// THE CWF GROUP
Our mission for 60 years: create enchanting fashion for children. How? Every day we capture the essence of the major fashion brands’ style. We create variations of their identity and their spirit in iconic pieces for children. We design exclusive collections and “mini-me” looks. We offer the best of style for a childhood that is fun, fresh, chic and elegant.
Givenchy, Chloé, Lanvin, KENZO KIDS, MARC JACOBS, BOSS, KARL LAGERFELD KIDS, HUGO, DKNY, MICHAEL KORS, Timberland, Zadig&Voltaire, Billieblush, Catimini et Kids Around. The biggest international ready-to-wear brands entrust us with some 55 new collections for girls and boys aged 0 to 16 every year. From sourcing raw materials to choosing points of sale and customer service, we provide a customised service, as we do for children wherever they are growing up.
Experts in children’s fashion for 60 years, we invent fun and fresh high-end and luxury fashion for girls and boys aged 0 to 16.
OUR 4 FONDAMENTALS
We support you from the design of your collections with our design office and product teams, to the international distribution of your collections.
International visibility
We offer our high-end and luxury brands a tailor-made global distribution network: department stores, specialized children’s multi-brands and pure players.
We also complement our offer with integrated distribution of concessions in European department stores, as well as directly-operated boutiques and affiliates.
An exceptional portfolio
Over the years, we have built up an exceptional portfolio of unique international brands, addressing a high-end, luxury clientèle looking for high-quality and/or extremely creative products.
60 years
EXPERIENCE
over 750
employees in the group
15
brands (including 3 in house brands)
2600
designs created each year
Luxury for children
For 50 years we have been interpreting and shaping the ready-to-wear children’s sector to reveal the essence of each of our brands in unique collections. For baby, toddler, child and junior, we create iconic pieces that perfectly reveal the spirit of each brand whilst satisfying the comfort requirements of each age. Our objective: offer each child the premium pieces they deserve.
Perfection from A to Z
The strength of our group? Management of the entire value chain. The pieces are designed by our style and development office and our product teams of over 100 people. The marketing plan is then developed by a business unit specific to each brand. The pieces are finally distributed throughout the world via our specialised network of over 2,500 points of sale.
29
showrooms worldwide
83
presence around the world
2600
seasonal models
100
collaborators in ourstyling studios
// BECOME A PARTNER
Do you dream of opening your own ready-to-wear children’s store? Do you want to offer premium brands to your customers? We’re here for you.