For girls and boys
Ages 4 to 12 years
An own-brand of CWF, kids around represents a new generation of childrenswear: free-spirited, optimistic and designed for life on the move. Drawing on the DNA of its international multibrand network, the brand translates its established codes into a complete collection, where colour, quality fabrics and creativity come together to form an everyday wardrobe that supports each child’s individual style.
Kids around celebrate self-expression, the energy of childhood and the simple pleasure of getting dressed, through fashion that is accessible, desirable and distinctly contemporary.
// FASHION ACCORDING TO
kids around
Creative, colourful and easy to wear. A wardrobe in constant evolution, where contemporary trends sit alongside timeless essentials. Silhouettes are designed for everyday life, with comfortable pieces, graphic details and signature prints that subtly feature the reworked kids around logo. A joyful yet considered style, reflecting the spirit of today’s children.
// kids around BY CWF
With Kids around, CWF brings its childrenswear expertise to a complete wardrobe, from ready-to-wear to accessories. Well-cut shapes, pleasant fabrics and recognisable colours define each piece, designed to be easy to wear, simple to mix and made to be passed on. An accessible fashion proposition, both in price and wearability, without compromising on style.
// AT THE HEART OF
kids around
Family, fashion, optimism and independence. Kids around is a brand that moves forward, blends influences and continually reinvents itself, driven by the desire to celebrate every child’s personality. Fashion as a space for expression, where style supports movement and the freedom to grow.
// DISTRiBUTION
An international presence with a network of over 150 sales outlets.
// BECOME A PARTNER
Do you dream of opening your own ready-to-wear children’s store? Do you want to offer premium brands to your customers? We’re here for you.
// OUR BRANDS
Givenchy, Chloé, Lanvin, KENZO KIDS, MARC JACOBS, BOSS, KARL LAGERFELD KIDS, HUGO, DKNY, MICHAEL KORS, Timberland, Zadig&Voltaire, Billieblush, Catimini et Kids Around… We are proud to develop children’s ready-to-wear collections for the greatest names in high-end and luxury fashion and ensure their distribution all over the world.