On June 27th and 28th 2026, Zalando Playground transformed Le Centquatre-Paris into an immersive summer playground dedicated to youth culture.
For the occasion, the iconic Parisian venue became a vibrant mini-city where tweens and teens could explore, create, express themselves and simply enjoy a world designed around their curiosity and imagination.
CWF was delighted to take part in this unique experience with BOSS, alongside a selection of brands contributing to the event.
As part of the experience, BOSS brought its BOSS Studios concept to life, inviting young visitors to step into the shoes of grown-ups and take over the offices of a television channel – with one simple rule: everyone gets to be the boss.
The experience began with fashion. Young participants were invited to select their favourite BOSS looks and dress for the occasion before stepping into the studio.
Once ready, they could explore different roles, from interviewing one another on stage and taking the microphone to creating their own portfolios and vision boards.
The result was a lively and creative experience where children were encouraged to express their personalities, develop their imagination and have fun with fashion.
Through BOSS and Zalando, CWF is proud to contribute to experiences that connect fashion with creativity and play, while creating meaningful moments for the next generation.
