Billieblush has joined forces with My Agency Kids for its first major casting, inviting children to take part in the selection for an upcoming lookbook shoot. 

More than 500 children between the ages of 5 and 10 registered to participate in the casting, demonstrating the strong connection between Billieblush and its young community. 

The event took place simultaneously in three iconic department stores in France: Printemps Lille, Galeries Lafayette Paris and Printemps La Valentine in Marseille. 

The initiative aimed to discover the future faces of Billieblush’s next campaign while also giving new young talents the opportunity to be represented by My Agency Kids. 

Beyond the search for the next Billieblush models, the casting was conceived as a celebration of children’s individuality, energy and personality – values that are at the heart of the Billieblush universe. 

Families and children came together for a memorable experience, bringing their enthusiasm and creativity to each of the three locations. 

This first collaboration with My Agency Kids reflects Billieblush’s ambition to build authentic connections with its community and to give children a place at the heart of the brand’s creative projects.