A new chapter has begun for Kids around with the launch of its eponymous brand. 

Building on the strength and expertise of the Kids around distribution network, the creation of this new label represents a natural evolution for the company and a new expression of its vision of children’s fashion. 

Following the evolution of its brand platform and identity, as well as the rollout of a new store concept, Kids around now takes another step forward with the launch of its own collection. 

The debut collection introduces a wardrobe inspired by vintage sportswear and the effortless elegance of the French Riviera. 

Designed for girls and boys aged 4 to 12, the collection combines bold badges, graphic stripes and vibrant colours with refined silhouettes designed for everyday life. 

Premium fabrics, luminous tones and carefully considered details create a wardrobe that balances style and comfort, while bringing a joyful and contemporary interpretation to timeless French chic. 

The first collection has already received strong interest from the press, marking a promising beginning for the new brand. 

With this launch, Kids around continues to build on its unique expertise in children’s fashion, offering a new expression of its identity and laying the foundations for an ambitious new chapter.