CWF has been recognised with two awards at Timberland’s Licencee Summit for its Yellow Boot Climbing Block Challenge. 

The project received both the Most Creative Prize, awarded by the investors, and the #1 Public Choice Award, highlighting the strength and originality of the concept. 

The challenge invited Timberland partners to imagine a bold idea inspired by the brand’s promise to “elevate above the ordinary”, with the ambition of developing a concept that could eventually come to life. 

CWF’s response centred around one of Timberland’s most iconic symbols: the Yellow Boot. 

Inspired by the growing popularity of climbing among younger generations, the team imagined a concept that would literally elevate people through a climbing experience shaped around the famous Yellow Boot. 

The project offered a new way to bring Timberland’s brand story to life, transforming an iconic product into a physical and experiential expression of the brand’s identity. 

Beyond the concept itself, the Yellow Boot Climbing Block Challenge is also an example of the power of collaboration at CWF, bringing together teams with different areas of expertise around a shared creative ambition. 

This double recognition celebrates both the creativity of the idea and the collective work behind it, and reinforces CWF’s ability to develop innovative experiences for the brands it represents.