Following the opening of its first “number 0” concept at Printemps Lille, and many shop in shop in France and Germany, Kids around continues to roll out its new retail identity with the opening of a fully redesigned space at 113 avenue Victor-Hugo in Paris.  

Located in the historic address of the CWF Group, the boutique has been entirely reimagined around the new Kids around concept, offering a contemporary and immersive setting dedicated to children’s fashion.  

Inspired by the codes of a Parisian apartment, the concept combines refined interiors with vibrant pop accents, creating an environment that feels both sophisticated and playful. Designed to reflect the spirit of Kids around, the space offers families a new way to discover and experience the CWF portfolio.  

The boutique brings together collections from some of the world’s leading fashion houses and brands, with each universe given its own distinctive expression while multi-brand spaces create a fluid and inspiring journey throughout the store.  

Developed in collaboration with Label Experience, the concept moves beyond the traditional retail format to create a premium and contemporary destination, where fashion, design and the world of children come together.  

With this new space, Kids around continues to strengthen its retail presence in France and offer families an inspiring destination to discover its brands and collections.  

The new Kids around boutique is now open at 113 avenue Victor-Hugo, 75016 Paris.