Girls’ and boys’ brand
Toddler: 2 – 3 years
Junior: 4 – 16 years
DKNY is all about a designer, Donna Karan, who took her inspiration from her daughter to create collections for the modern woman: must-have pieces straight out of a New York wardrobe. A woman who lives life in the fast lane and yearns for easy-to-wear outfits taking her from creative meetings to after-work cocktails. She created DKNY (Donna Karan New York) in 1989.
DKNY juniors are always on the go. That’s why Donna created a collection just for them that combines a smart, trendy look with sporty styling. The lines are understated and made from ultra comfortable technical fabrics. The logos and bright colours are bursting with energy. DKNY mini-mes can express their own creativity with style.
Fashion according to DKNY:
Urban, essential, stylish, practical, sporty.
DKNY by CWF:
Collections with simple lines and loose-fitting shapes, clean graphics, bright colours and ultra comfortable fabrics to live life in the fast lane like speeding round a basketball pitch or skate park.
Core values New York:
With all its energy, buzz and freedom.
Girls and boys are: energetic, trendy, casual.
Distribution:
International distribution with 550 point-of-sale.
DKNY
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